For more details, please visit our Support Page. Brand : Boudin Sourdough. At your doorstep by Jan 18 to Jan 21 with standard delivery. Description About this item A delightful snack or tasty Hors D'oeuvres. San Francisco Sourdough Crisps are lightly seasoned and toasted.
They are delicious with your favorite spreads or topping to share. Imported from USA. Using the same recipe we use at home, San Francisco Sourdough Crisps are lightly seasoned and toasted. They are delicious as is or dressed up with your favorite spreads or topping to share. Read more I love sour dough and toasted sourdough bread but these tasted and smelled old.
I greatly missed Emperor Norton's Sourdough Snacks that were discontinued in and was really hoping these would be similar. The strategy worked. Looking back, Berolzheimer views the Kimberly Clark episode as the best preparation he could have had for the next step in his business career. It began with a hint from a truck driver he knew. There was all this scrap wood in the company warehouses, the truck driver said. Some of it was being sold locally, but the truck driver wondered if he couldn't try to sell the rest of it at gas stations and convenience stores in northern California.
Berolzheimer and his older brother, Philip, told him to go ahead. The scrap wood vanished quickly. Then, one day, the truck driver came back to Berolzheimer and showed him a log, made of sawdust and wax, that he had picked up in his travels.
Why didn't California Cedar produce one like it? Thus was born Duraflame, the individually wrapped, long-burning firelog that captured America's hearths and minds. At first, Berolzheimer had no inkling of how well the new logs would sell. But after less than a year of selling the crudely packaged firelogs -- 30, cases of them -- Berolzheimer spied a wider opportunity. His brother-in-law in Virginia had done market research on the East Coast and reported that supermarket chains would give firelogs space on their shelves.
With the help of Harvard marketing professor Theodore Levitt, he developed a strategy for selling a snazzier version of the Duraflame logs through retail stores and supermarkets nationwide.
Duraflame Inc. The strategy was to produce a quality product out of the ideal mixture of sawdust and wax. Instead of going toe-to-toe with regional competitors on the basis of price, Berolzheimer set out to establish Duraflame firelogs in a premium category. He wanted to sell them through retail chains and supermarkets all over the United States. To justify higher prices, he recognized that his logs would have to deliver superior performance -- steady burning for about three hours.
The technical quality of the product, moreover, would have to be studiously maintained. But beyond these elements, the Duraflame business plan was simple. Through fancy packaging and advertising, Berolzheimer remembers, "We set out to build a brand, to build a brand, and to build a brand.
With this success, Berolzheimer expected challenges from big national companies. In preparation, he went out looking for managers who were as tough and enterprising as he was.
The next few years proved anything but easy. To begin with, there was the recession, which sapped revenues and profits. Duraflame took its lumps and learned from its lessons, and when the recovery arrived, the firelog industry heated up again. That was too much for Colgate-Palmolive Co. During , Duraflame struggled to match its well-heeled rival on prices. Meantime, it stressed the performance features of its firelogs -- what Berolzheimer calls "the quality of the flame.
It was all over after that. Within a few months, Colgate-Palmolive abandoned the firelog market. For Berolzheimer, the victory, like the recession, was an important part of his education.
The logs had to perform with consistency, because people compared them with other available products. He had created the best-selling brand name in firelogs, and he was becoming increasingly restless. He had already come up with some new consumer products he was interested in launching through Duraflame, but he was finding it difficult to get the members of his family to commit the necessary resources.
After some soul-searching, he began to look for a buyer for Duraflame. In July of , Duraflame was sold to Clorox Co. So what was Berolzheimer to do next? He wasn't at all clear about that, but he had enjoyed the excitement of building a new business, and he was attracted to the idea of doing it again. Lanphear, he discovered, felt the same way, and both men wanted to remain involved with young consumer-products and service companies. They began to discuss investing some of Berolzheimer's money -- not really as venture capitalists, more as consultants.
Their notion was that they would identify two or three attractive businesses or start-up possibilities in the consumer-products and services areas and then work closely with the management.
Having done that, they would then invite established venture capital firms to participate as co-investors. To get the ball rolling, Berolzheimer and Lanphear began calling on West Coast venture capitalists during the fall of The reaction was not what they expected. Berolzheimer was amazed: Nobody wanted anything to do with consumer companies. They had even done reasonably well. But really, they considered themselves technology investors.
The more venture capitalists we met, the clearer it became to us that getting people interested in consumer deals would be as hard as selling ice to the Eskimos. The answer dawned slowly, beginning over lunch one day at a restaurant in Palo Alto, Calif. Berolzheimer's guest was Burt McMurtry, a general partner with Institutional Venture Associates in Menlo Park and a man widely respected in the California investment community.
The meeting had been arranged by Larry Sonsini, a well-connected Palo Alto attorney who had helped Berolzheimer negotiate the sale of Duraflame. McMurtry's initial reaction was what Berolzheimer and Lanphear had come to expect of venture capitalists: He himself wasn't interested in investing. Evaluating a consumer-product deal, he told them, "demanded a totally different set of kneejerk reactions from technology investing.
The marketing and distribution strategies are entirely different. Even as he spelled out why he wasn't interested, however, he offered Berolzheimer and Lanphear some useful counsel.
They should go out and do a fund of their own, he said. There was no reason why bright people with their kind of experience couldn't produce a very adequate return by investing in consumer products.
McMurtry offered to direct them to some prospective investors, but he warned them that they would have a difficult time raising money. Several months later, Berolzheimer and Lanphear took McMurtry's advice and resolved to become venture capitalists -- and quickly found that his prediction about fund-raising was all too accurate. They spent most of traveling around the United States and Canada, looking for limited partners.
To money managers at pension funds, insurance companies, and banks, they talked about their record as entrepreneurs and their plans as venture capitalists. They conceded that some of the consumer-products companies they expected to invest in might never go public. Nor was it likely that these companies would produce the types of extraordinary gains investors had seen in companies like Digital Equipment Corp. But going public was by no means the only way to realize capital gains.
Berolzheimer and Lanphear used similar arguments with corporate-development officers at more than a dozen consumer-products companies. Beyond the investment opportunities, they argued that Early Stages offered a "window" for corporations on new product and diversification possibilities.
But, gradually, investors started to sign on. The first commitment came from General Electric Co. Day to day Vanessa teaches a range of courses at the award-winning Sourdough School specialising in bread for health.
Instagram: SourdoughClub SourdoughSchool vanessakimbell organic wildyeast fermentation. I find it very fascinating that the yeast is affected by the environment that which it is in.
Funny that perfect most optimum place that yeast can be cultured in a science has adverse effects on it than it would be being cultured in a say bakers kitchen. That is really cool. By the way, I love this site — learned a lot from it — so will certainly consider joining. It smells fine. Hello Judy. Hi there! And where should it be kept? So my Pre-Civil War starter is just bullshit? Nothing but a story?
It is a good starter though. Some say certified too. Good luck. This encapsulates everything I find so wonderful about cooking and baking. Your email address will not be published. This site uses Akismet to reduce spam.
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